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Vision GT

Peugeot

A concept car in a video game. For the launch of [Peugeot]’s Vision GT concept car in the Gran Turismo game, [heaven] designed a campaign that took 25 of Europe’s most influential bloggers into the video game world to discover the brand’s concept car. During this event, they were able to meet Gilles Vidal, Peugeot’s Director of Style, Maxime Picat, the brand’s CEO and the creator of Gran Turismo himself, Kazunori Yamauchi.

  • [Automobile]
  • [Community Management]
  • [Influence]
  • [Strategy]

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