More than football
Le Lido Paris
Production : La Bande Originale
Réalisation : Pierre Edelman
Summer 2016. Tourists flocked to Paris with a single thought in mind: the Euro Cup As Paris was all about football that summer, [heaven] designed a campaign for the [Lido Paris] to humorously and poetically capture the attention of tourists passing through the capital. Thanks to a YouTube and [Facebook] media plan targeting these vacationers, this campaign was able to generate a 7% year-on-year increase in online bookings.