La vie en rose
Production : JefProd
Photographe : Adolfo Fiori
Réalisation making-of : Olivier Minet
Launch of the Galaxy S7 pink. To launch the new color Galaxy S7 in pink, [heaven] devised an initiative that included an Instagram takeover of the Samsung France account, which was publicized via a press release and supplemented by a retargeting operation with the “Making of” the takeover. An online and offline campaign to announce to the world that life is finally available in pink. Finally, the Galaxy S7.