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La vie en rose

Samsung

Production : JefProd
Photographe : Adolfo Fiori
Réalisation making-of : Olivier Minet

Launch of the Galaxy S7 pink. To launch the new color Galaxy S7 in pink, [heaven] devised an initiative that included an Instagram takeover of the Samsung France account, which was publicized via a press release and supplemented by a retargeting operation with the “Making of” the takeover. An online and offline campaign to announce to the world that life is finally available in pink. Finally, the Galaxy S7.

  • [Advertising & Publicity]
  • [Creation]
  • [Telephony]

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