Launch of a debt-relief service for millennials. In keeping with its new “Vous être utile” (Being useful to you) positioning strategy, the agency offered to launch a debt-relief service for [Caisse d’Epargne] targeting millennials. Because when you’re young, every euro counts. However, there’s nothing harder than collecting from friends who owe you a few euros without having to resort to a service. So to create collection messages worthy of this challenge, we teamed up with these two talents: The crews of Haterz and Baborlelefan. And what better way to pay your friends back efficiently than with [Howizi], the mobile payment service from Caisse d’Epargne?