Disney Social Club
Launched in 2013, the Disney Social Club encourages the online influencer community to discover and react to the brand’s news and stories through VIP events. 250 bloggers are thus regularly invited to VIP events (pre-release movie screenings, theme parties, launches of collections, sometimes even involvement as ambassadors for projects, etc.), provided with exclusive information, invited on televised programs and as guests on game shows to win prizes for themselves and their readers. Two years after its creation, the Disney Social Club has 250 active bloggers and has held more than 60 encounters and events, 100 screenings and as many contests and product tests.