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Connecting “Livret A” Savings Accounts

Caisse d'Epargne

Design and launch of an innovative banking service.

In the Internet era, how does one modernize the classic “Livret A” savings account created by [Caisse d’Épargne] over 200 years ago?

Connected “Livret A” savings accounts, a “Livret A” linked to an electronic piggy bank.
Simple and efficient, it’s an indispensable service for young people and expectant parents that combines savings with social networking.
To assist with future plans for the child holding the account, nothing could be simpler – just contribute using a bank card after having been invited via social networks.

  • [Banking]
  • [Media]
  • [Product launches]
  • [Websites]

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