Glossary

FR | EN

Scroll Down

C4 Cactus

Citroën

C4 Cactus a clever digital promotional campaign. The [heaven] agency assisted [Citroën] in the construction of a program involving [influencers] and the general public that enabled Internet users to test drive the [car] for a weekend. #LoveC4Cactus, was a two-phase campaign in three countries. In France, the UK and Holland, handpicked lifestyle influencers shared their test drive with their audiences. The second phase? The general public. Internet users attempted to win a weekend test drive of the car, from the city of their choice, by submitting a wish on the dedicated website. After 1 month and 3,000 wishes for a test drive posted, 20 winners were sent out with keys in hand for an entire weekend.

  • [Automobile]
  • [Community Management]
  • [Influence]
  • [Product launches]
  • [Social Media]
  • [Websites]

Let's continue our chat.

By continuing to use our website, you are agreeing to our use of cookies, to optimise your journey by providing better performance and personalized features. more infos