Adopt a dog
Doggies with spunk. To promote the adoption of dogs from animal shelters, [Pedigree] launched a campaign with the Fondation 30 Million d’Amis (30 Million Friends Foundation). [heaven] assisted them in the digital domain with #Adopte1chien, a campaign to raise awareness among Internet users and draw attention to the people who adopt dogs. #Adopte1chien is structured around a website that portrays 50 dogs in animal shelters made more charming with unusual camera angles and taglines, and three bittersweet comedic films. Less than one month into the campaign, numerous dogs found new owners and the campaign became talked about on the Internet. So will you adopt?