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208 GTI SoundRace

Peugeot

The first car race using the sound of your voice. Vroom, vroom… ready to be a child again? For the [digital] launch of the 208 GTI, what could’ve been more natural than proposing the 208 GTI Sound Race? A Facebook application in which the user’s voice made the GTI go forward. The prize? The 8 fastest Internet users had the pleasure of participating in the prestigious 2013 24 Hours Nürburgring race. More proof that making yourself heard can achieve resounding victories.

  • [Activation]
  • [Automobile]
  • [Product launches]
  • [Social Media]
  • [Strategy]

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